In the next five to 10 years, she continued, ‘AI will change the way producers and directors approach production realization. From Deadline: “Hollywood, she predicted, ‘will undoubtedly increase its use of AI in the creative process’ as 2020 progresses. Pictures International, a leader in worldwide content, to bring the power of real-time predictive analytics to content and talent valuation decisions,” Queisser told Deadline this week.ĭarcy Antonellis, a former executive at Warner Bros., also released a statement on the partnership. “We are very excited to work with Warner Bros. Zack Stentz JanuA Paradigm Shift?Īt first, the partnership with Cinelytic will be limited to Warner Bros.’ international distribution operations, but all involved sound extremely bullish about where the partnership might go in the coming months and years, as well as where AI can take moviemaking more generally. The entire Marvel Cinematic Universe was built on Favreau convincing a bunch of executives that a middle-aged actor not long out of rehab and prison, who had described himself as "box office poison" even during his earlier 1990s heyday, would be the perfect Iron Man. Would AI have been able to appropriately predict what Lady Gaga, of all people, would bring to a role previously made famous by Judy Garland and Barbara Streisand without any historical data about her acting to evaluate?Īnd then there’s this incredibly astute tweet from screenwriter Zack Stentz ( Thor, X-Men: First Class), who reminds us that arguably the most successful film franchise ever was based on one enormous bet: decided to remake A Star Is Born, which already had many classic iterations. Would an automated system have recommended these actors for the eventually beloved parts of Luke Skywalker, Princess Leia, or Han Solo, respectively? Would the company’s executives at the time even have listened?
At that point, neither Mark Hamill nor Carrie Fisher had ever appeared in a film before, and Harrison Ford only had a few credits to his name. Take Star Wars-a colossal risk when 20 th Century Fox gave it the green light in 1974. Casting is a huge part of making a film that AI can potentially disrupt in a way that whitewashes movies, brands performers who have appeared in a box office disappointment or two with a scarlet letter, and makes it difficult for unproven talent to break out. That doesn’t sound so bad, right? If we’re talking an analytics platform that will help studios decide something like where, when, and even how a film should be released to get the most bang for its backers’ buck, that’s both understandable and smart.īut saying “Yes” or “No” to the existence of a film project isn’t the end of the creative process-it’s the beginning. But we want to bring the ‘gut’ part of the decision down to 60. Greenlighting a film is always a creative decision. Last year, Queisser told Screen Daily, “We don’t touch the creative part.
#MOVIES ABOUT ARTIFICIAL INTELLIGENCE 2014 DRIVER#
In With Data, Out with IntuitionĬinelytic’s cofounder and CEO, Tobias Queisser, has spoken at length to various outlets about how his company and its technology is not designed to replace creativity as the primary driver when it comes to actually greenlighting a project. In other words, Warner Brothers wants to prevent really, really bad movies from being made by automating the process of making movies, and. The deal will allow the studio’s executives to use Cinelytic’s predictive technology to make decisions about a film’s casting, production, marketing, distribution, and more. On Wednesday, Warner Brothers, the studio that released bombs last year called The Kitchen and The Goldfinch that you’ve never heard of for a reason, announced a partnership with a Los Angeles-based company called Cinelytic that will ideally prevent such bombs from ever carrying the iconic WB logo. Hollywood history is littered with multi-million dollar flops like these, and countless others, that killed careers, sank studios, and drove (admittedly tiny) audiences away disgusted.
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